THE ART OF BUSINESS
The foundation you need to build a profitable and sustainable business, so you can serve with purpose.
The Art of Business is your step-by-step guide to building your photography business. Whether you’re just starting out or looking to fine-tune your business foundation, this course equips you with the tools, strategies, and confidence to define success on your terms.
THE ART OF BUSINESS
About the course...
Through six thoughtfully designed video modules, you’ll move from feeling stuck and overwhelmed to having a clear, actionable plan for your business. You’ll define success on your terms, learn to navigate industry trends, master the unglamorous essentials like taxes and contracts, and craft a brand and pricing strategy that aligns with your vision.
Each section is designed with practical tools and exercises to help you take immediate, meaningful action—because your business deserves more than vague advice or quick fixes. This isn’t just about knowing what to do—it’s about equipping you with everything you need to do it well.
But it doesn’t stop there. You’ll gain exclusive insights from industry expert The Legal Paige, so you can feel confident in your business' infrastructure.
ENROLL NOWwhat's inside
Six actionable modules to take you from surviving to thriving
Module 1
Defining Success
Rediscover joy in your business, and define success on your terms. Understand your strengths, why they matter, and what areas to grow in.
- Learn to define success on your terms
- Identify your strengths with a guided exercise
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Answer the key questions every business owner should ask
Module 2
The Industry
Stay ahead of evolving trends and learn how to serve your target clients’ needs.
- Explore how the photography industry has and is changing as well as current trends
- Guided framework for analyzing trends to ensure they align with your business
- Understand your target market's behavior and needs
Module 3
Business Formations, Taxes, Contracts, and Money Management
In this module, we tag team with industry expert, Attorney Paige Griffith of The Legal Paige to tackle the essential business tasks and foundations.
- Compare business structures and decide which is best for you
- Manage and organize your finances with confidence
- Incorporate a CRM, incorporate, airtight contracts, and streamline your operations
- Gain clarity on insurance, bookkeeping, using a CPA, and running valuable financial reports
Module 4
Branding and Marketing
Build a brand that attracts your target market, and develop a marketing strategy that aligns with your strengths.
- Establish a defined, recognizable, and relatable brand identity
- Learn seven marketing avenues to reach your audience effectively
- Craft marketing strategies that set you apart
Module 5
Pricing and Profit
In Module 5 we’ll show you how to discover the pricing strategy that fits your business best, create packages that sell, and design smart promotions that protect your profit.
- Walk through the three pricing structures to discover what works best for you
- Create your pricing based on real numbers with the pricing calculator
- Learn smart discount and upsell strategies and profitable mini-session setups
Module 6
Boundaries and Putting it all Together
Module 6 is where it all comes together! Set boundaries to protect your time and develop actionable goals and a cohesive plan for your business.
- Set clear boundaries to protect your time and energy
- Learn goal-setting strategies to keep you aligned and focused
THE ART OF BUSINESS WORKBOOK
Exercises, Tools and Templates
We know that actionable tools make all the difference —it's about taking that knowledge and turning it into productivity. That’s why we’ve created the Business Toolkit to help you process what you’re learning, so you can apply it to your business in a way that feels clear, simple, and ready to implement.
In your business toolkit, you will receive my Trend Assessment Tool, Strengths & Weaknesses Exercise, Client Feedback Template, Pricing Worksheet, Model Call Template, Contract Delivery Email Template, and more.
THE BEST OF THE BEST
Expert Collaborations...
We’ve brought in the best of the best to make sure you’re getting top-notch advice.
Attorney Paige Griffith of The Legal Paige is sharing her expert knowledge on contracts, when to consider taking the next legal steps in your business and so much more.
We’ve also teamed up with Session to show you how their platform can transform your business and streamline your processes.
These collaborations are all about giving you the tools and insider knowledge to make smart, confident moves as you grow your business.
ENROLL NOW"Katie's courses never disappoint. She always has such integrity with her education, and I can’t recommend her courses enough!"
JESICA CLAY PHOTOGRAPHY
