Running a business means staying on your toes and keeping things fresh. Recently, we hit a roadblock that pushed us to think outside the box—and wow, did it pay off! 

The Dilemma: Turning Clients Away

When we added in-home newborn sessions to our offerings 2 years ago our clients were so pumped! But, if we are being honest, it didn’t come without some growing pains! We were used to traveling 5-10 minutes to session locations and that totally changed with clients all over the Dallas metroplex! In addition to that, not everyone had a picture perfect home that they wanted to have their session in, and we hated the idea of those clients missing out! So we went back to the drawing board!

The Game-Changer: Outdoor Newborn Sessions

That’s when we had our lightbulb moment: why not take our newborn sessions outdoors? It was what our brand was already known for… they were sessions we absolutely LOVED shooting…. The travel time was minimal … and it meant we could serve clients who were not wanting an in-home session. Win-win-win! 

The Results: A Baby Boom (in Sessions)

And guess what? Our clients went wild for it, and we saw a mind-blowing 74% increase in newborn session inquiries. Clearly, outdoor sessions were a hit.

With the demand soaring, we then had to figure out how to adjust our pricing. We raised our rates by 39%, which helped us manage the flood of inquiries and keep our schedule balanced. This way, we could still give each session the love and attention it deserved.

The Takeaway: Clients Love Variety

Adding outdoor newborn sessions turned out to be a total game-changer for us. It allowed us to connect with clients we couldn’t reach before and added a fresh, natural vibe to our to images that we LOVE! Our clients loved the flexibility and the unique charm of outdoor sessions, and it’s clear that this new offering is here to stay! 

Want to learn more about exactly how we added this offer as well as all of our tips and logistics of photographing outdoor newborn sessions? Check out the Master The Art of Newborn Sessions course here!