As photographers, we all know that what our clients wear can completely transform the look and feel of their photos. And when it comes to styling moms for family sessions, the right dress is everything. If you’ve been thinking about starting a client closet (or growing the one you already have), this post is for you! I’ve rounded up 50 dresses for moms for you - whether you’re building a full-blown client wardrobe or just adding a few versatile staples.

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While offering a client wardrobe isn’t necessary to run a successful business, there are definitely some perks to consider: 

→ Makes the client experience feel elevated and stress-free
→ Helps create consistency in your portfolio
→ Encourages clients to trust your styling expertise
→ Ensures the colors & textures you love actually show up to the session
→ Provides options for last-minute outfit swaps (lifesaver!)

What to Look for When Choosing Dresses for Your Light and Airy Client Closet 
→ Neutral, muted, or soft color palette
→ Flowy fabrics that move beautifully
→ Adjustable or flexible sizing (wrap dresses, smocking, elastic waists)
→ Flattering silhouettes for all body types
→ Comfort! No stiff or restrictive fabrics
→ Bump-friendly or nursing-friendly options are a bonus
→ Easy to steam + care for between uses

Tips for Building a Client Closet You’ll Actually Use 

→ Start with versatile neutral dresses that mix & match easily with multiple family looks.
→ Choose forgiving fits and flexible sizing.
→ Prioritize dresses that feel like your brand
→ Keep a range of sizes. I recommend sizing up when in doubt.
→ Steam, store, and care for your pieces so they stay looking fresh.
→ Add slowly over time; you don’t have to build it all at once!

A well-curated client closet isn’t just about pretty dresses, it’s about serving your clients well, removing stress, and making your photos even more beautiful. Whether you’re just starting or looking to refresh your wardrobe, I hope this list helps take the guesswork out of what to buy!